You Want Them to Be Brilliant.
You know what your executive looks like when the message lands, the delivery is real, and the room pays attention. You want that to happen every time. You just need someone to build it with.
I’m Stefanie Hetjens. I work with communications leaders who are responsible for executive communication. I help them prepare their executives for high-stakes moments, especially on video, so the message lands and the delivery feels real.
I’ll respond personally within 48 hours.
The Situation You’re Probably In
Your executives present at company events, record leadership videos, do townhalls. The preparation process exists. Things get done.
But “getting done” and “working well” are two different outcomes.
The quarterly update went out. It was fine. Professional, on-brand, on-time. But after 3 minutes, your leader loses touch with the audience, and you know exactly why: the format was designed for in-person, not for the screen. Nobody upstream asked what the audience actually needed. By the time you saw the run-of-show, it was too late to change it.
Or the new VP records their first leadership video. They’re smart, they used their phone, they know their material, but they sound like they’re reading a press release. You can hear it. But you’re not sure how to do this differently.
You’re not looking for rescue. Things work. You’re looking for someone who has been in the room enough times to see what you see, and who can help you build something better before the next situation turns on.
What I Actually Do
I think with you.
Senior advisory for communications leaders who want executive communication to actually work. That means looking at the whole chain: from the strategy that shapes the format, to the preparation that shapes the message, to the moment when the executive is in front of the camera or the audience.
I’ve spent fifteen years in this space. Digital communications, agency leadership, now CEO of a video production company where I work with executives every week. I know what happens when preparation works and when it doesn’t.
Four Focus Areas
1
Strategy
Design the container so the communication still works when the wording changes late. Format, timing, audience design. Strategy is the thing you can lock down even when the executive rewrites everything the night before.
2
Facilitation
Create the conditions that make good communication easier to do. The right environment, the right setup, clear processes, fewer barriers. When people have a structure that supports them, they communicate better without being told how.
3
Coaching
Help the leader find words that sound like them and still serve the message. Not scripting. Not putting words in their mouth. Getting them to a place where what they say naturally works for the audience and for the business.
4
Presence
Be in the moment when it matters. In the room during the recording, backstage before the townhall, in the rehearsal. The kind of support that makes the difference because it gives piece of mind.
How We Work Together
Ongoing
Advisory
Regular sessions where I become your thinking partner on executive communication. Strategic reasoning, message reviews, preparation support for upcoming events. The kind of relationship where you can call me on a Tuesday night and I’ll help you figure out what to do.
Focused
Intensive Sessions
A deep dive into a specific challenge. A transformation event speech that needs to land, a video series that needs a strategy, an executive communication program that needs to be rebuilt. We work through it together in a concentrated session or short engagement.
Team capability
Workshops
Hands-on sessions for your communications team. Practical, applicable, built around the real situations your team faces. Agile organizational development, SOPs, etc. Not theory. The kind of workshop where people leave with something they can use tomorrow.
These are not rigid packages. Most engagements are a mix, and every situation is different. The first conversation is always about figuring out what actually makes sense.
Who This Is For
This is for communications leaders who carry real responsibility for how executives communicate. You feel the pressure that comes with it, and you want a senior partner who understands your world.
Most agencies understand production. Some understand messaging. Few understand what happens when the executive walks into the room and the camera turns on. You want someone who sees the whole picture.
If you’re a CEO or founder who wants to get better at high-stakes communication personally, we can talk about that too.
What People Say
Carsten Wengel, CEO of G+D Netcetera, a financial IT service provider, found incredible words about our collaboration.
Questions You Might Have
How does the first conversation work?
You reach out, I respond personally. We have an initial call where I listen to your situation, and we figure out whether working together makes sense. No pitch, no pressure. If I’m not the right fit, I’ll tell you.
Is this just for video?
Video is where most of my work happens, and it’s where the proof is strongest. But the same principles apply to keynotes, townhalls, general assemblies, and any high-stakes executive communication.
How is this different from hiring a communications agency?
An agency gives you execution. I give you the thinking that makes the execution work. I help you figure out what should happen before the production starts, what the format needs, how the executive should be prepared, what the audience actually needs to hear. Many of my clients work with EVERYWOW, my production company, for the execution. The consulting makes sure the strategic foundation is right so production delivers what it should.
Can you also handle the production?
Yes. When we’ve defined the strategy together and you need a production team that understands the brief from day one, EVERYWOW is built for exactly that. It’s my team, they work the way I think, and the handover is seamless. This consulting engagement is about the upstream decisions. But if you want the whole chain, from strategy to the final video, that path exists.
What does an engagement typically cost?
Every situation is different, and I want to understand yours before we talk numbers. Reach out, and we’ll figure out the right scope together.
Let’s Figure Out What You Need
If something on this page described your situation, let’s talk. I respond personally in 48 hours.
A 30-minute call. No pitch, just a conversation about your situation.