This page gives you the background to the work I do today. If you want the current snapshot instead, have a look at my now page.
My path into executive communication was not direct. I started in software, moved through digital platforms, marketing, agency leadership, and operating roles, and ended up in the part of communication work I care about most: helping people say something that matters when the pressure is high.
I like work where the message has consequences. Not content for the sake of content. Not polished noise. Work that needs to be clear, useful, and convincing because something real depends on it.
EVERYWOW
2020 – Present, CEO
Since 2020, I have been the CEO of EVERYWOW. We work on executive communication, leadership videos, livestreams, town halls, keynotes, podcasts, and formats that need to work even when the stakes are high and the preparation window is tight.
We are an 11-person team based in Zurich, and over the years we have supported more than 100 leader projects and produced hundreds of livestreams across Europe, North America, and Asia. Clients include G+D Netcetera, DFINITY, Syntegon, and ING.
The part I enjoy most is building the structure around the communication. The format, the sequence, the preparation, the decisions that make the final recording look easy even when it really was not. That is where a lot of the quality comes from.
Independent consulting
2018 – 2020, Freelance Consultant in Digital Communications
Between agency leadership and EVERYWOW, I worked independently on digital communication projects. A lot of that work was about websites, information architecture, platform strategy, and concept work.
That period mattered because it pushed me closer to the actual problem. Not only leading delivery inside an agency, but stepping into a messy communication system, understanding what was not working, and building the structure that made better outcomes possible.
Heidelberg University
2017 – 2024, Strategic Lead for Digital Communication Platforms
One of the biggest systems I have helped build is the digital communication platform for Heidelberg University. What started as a website project became a platform, a service model, and a governance system used across the university.
I started shaping the work in 2017, first around the information architecture, interaction design direction, and implementation strategy for the main university website. From there the role grew into broader product ownership and strategic leadership for the wider platform.
The platform now supports around 100 active site projects, around 600 content editors, and roughly 5 million views. The main site launched in 2019. It taught me a lot about communication inside large, political, distributed organizations where clarity is always needed and rarely easy.
Amazee Labs
2015 – 2018, Project Manager > Head of Client Services > COO
At Amazee Labs, I moved from project manager to Head of Client Services to COO over three years. I helped build a company that could sell, deliver, and scale with much more confidence than before.
I won major new business including Heidelberg University, AMAG, Mercedes, and an important early project for HEKS. I also helped move the company towards a Scrum-based workflow when the old operating model had become too chaotic to support growth.
During that period, the company grew from roughly 25 people across Zurich, Austin, and Cape Town to roughly 75 and reached eight-figure revenue. A big part of my contribution was not only commercial. It was cultural and operational: clearer ownership, better pitches, stronger teamwork, and much more clarity about who was responsible for what.
Ogilvy
2014 – 2015, Senior Digital Account Manager
At Ogilvy, I sat between senior clients, creative work, and commercial reality. I hit my annual new-business target after seven months while also leading projects and advising clients directly.
My portfolio included major automotive brands such as Audi, Volkswagen, SEAT, Skoda, AMAG, Land Rover, Jaguar, and Mercedes. It was a good place to learn how senior stakeholders think, what they actually need, and how fast confidence can disappear when the message and the execution do not line up.
Namics
2012 – 2014, Consultant for Performance Marketing Strategies
At Namics, I worked on performance and digital marketing projects for companies including ABB, Cembra Money Bank, and SMILE.direct. The work sat close to revenue, which meant ideas had to prove themselves quickly.
This is where I learned to connect communication with business results instead of treating it like a nice extra. It also gave me a strong sense for what large organizations need from digital platforms, measurement, and decision-making.
Blogwerk
2008 – 2012, Technical Director / CTO
At Blogwerk, I helped build both the agency business and a software business unit. We created large websites for organizations including NZZ, Swisscom, and Axpo, and later built an early recurring WordPress-based software offering before that model was common.
My role moved across technology, product, leadership, and business development. I led people, built systems, and helped turn a publishing company into a broader digital business. This is where I learned how to build from scratch, not only the thing itself, but the offer around it.
Siemens
2007, Software Engineer
I started in software engineering in the internal communications environment at Siemens US. Together with two other people, I built an internal sales social network and wrote the core code.
In its first year, the initiative contributed around USD 100 million in additional revenue. It was an early lesson that still shapes how I think: communication systems are not cosmetic. If the structure is right, they change behavior. And when behavior changes, business results follow.
If you are curious what I am doing right now, you can read my now page.